# Amy Pougher ## **Head of Customer Journey and Experience at Reassured and protection industry expert with over a decade of experience** 'Excellent' Rated 4.8 out of 5 based on 103,792 reviews 'Excellent' Rated 4.8 out of 5 based on 103,792 reviews ## About the author **Amy is Head of Customer Journey and Experience at Reassured and one of our dedicated financial protection experts with over a decade of experience.** She’s been recognised in the industry for making innovative and influential changes to our customer journey and sales process, with accolades such as ‘Woman of the Year - Customer Support’ at the Cover Women in Protection and Health Awards 2024. Amy’s dedication to improving customer experiences and her wealth of knowledge is invaluable at Reassured. She contributes easy to read and jargon-free guides helping customers access the information they need to make fully informed decisions. **Amy’s expertise:** - Life insurance - Life insurance trusts - Senior life insurance - Critical illness cover. [**View Amy Pougher on LinkedIn**](https://uk.linkedin.com/in/amy-pougher-847a9471) **Amy says:** _**As Head of Customer Journey and Experience at Reassured, our customers are at the heart of everything I do. I’m passionate about giving customers a high-quality service throughout their life insurance journey. This includes providing detailed information our products without complex language or jargon, so that our customers can recognise their protection needs, better navigate their options and make more confident choices.**_ **Coverage featuring Amy:** - **Healthcare & Protection -** [**Introducing Amy Pougher, Reassured**](https://healthcareandprotection.com/introducing-amy-pougher-reassured/) - **Protection Reporter -** [**I attended the Women in Protection Conference and was inspired to modernise trusts**](https://protectionreporter.co.uk/finance-news/amy-pougher-i-attended-the-women-in-protection-conference-and-was-inspired-to-modernise-trusts-after-hearing-about-low-take-up.html) ### Articles by Amy Pougher: [**Life insurance over 30**](/content/life-insurance/life-insurance-over-30/index.html) Why is life insurance important in your 30s? Find out in… 6 min Read now » [**Applying for life insurance**](/content/life-insurance/applying-for-life-insurance/index.html) Applying for life insurance can be a daunting process, but… 8 min Read now » [**Life insurance tips**](/content/life-insurance/life-insurance-tips/index.html) Securing life insurance doesn’t need to be daunting. Here… 9 min Read now » [**Life insurance questions**](/content/life-insurance/life-insurance-questions/index.html) Ever wondered what life insurance questions you’ll be asked… 7 min Read now » [**Life insurance myths**](/content/life-insurance/life-insurance-myths/index.html) Life insurance myths are debunked in this comprehensive… 8 min Read now » [**Life insurance for women**](/content/life-insurance/life-insurance-for-women/index.html) Compare life insurance for women through award-winning… 7 min Read now » [**Benefits of life insurance**](/content/life-insurance/benefits-of-life-insurance/index.html) Ever wondered what the benefits of life insurance actually… 6 min Read now » [**Joint life insurance after divorce**](/content/life-insurance/joint-life-insurance-after-divorce/index.html) Divorce can bring about complications in many aspects of… 6 min Read now » [**Expat life insurance**](/content/life-insurance/life-insurance-for-expats/index.html) Expat life insurance can be perplexing, particularly since… 6 min Read now » [**Writing life insurance in trust**](/content/life-insurance/life-insurance-in-trust/index.html) Life insurance in trust is a free option available with… 8 min Read now » [**How to find out if someone has life insurance UK**](/content/life-insurance/how-to-find-out-if-someone-has-life-insurance-uk/index.html) Ever wondered how to find out if a loved one had life… 6 min Read now » [**High net worth life insurance**](/content/life-insurance/high-net-worth-life-insurance/index.html) What is high net worth life insurance? Read this in-depth… 7 min Read now » [**What illnesses does critical illness insurance cover?**](/content/critical-illness/what-illnesses-are-covered-by-critical-illness-cover/index.html) A comprehensive guide detailing what's covered with… 7 min Read now » [**Life insurance to cover inheritance tax**](/content/life-insurance/life-insurance-for-inheritance-tax/index.html) Whole of life insurance could help to avoid or minimise an… 8 min Read now »